Design, Product Strategy, Discovery & Complex Systems
Currently working at VML - The Cocktail
Ask why first. Uncover user and business needs through research. Think holistically about process and planning. Assess constraints and build strong relationships with teams and partners.
Obsess over detail. Strive for balance, consistency, and clarity. Prioritize intent and usability. Shape tone through brand language, because design is always a communication tool.
Design for movement, because products aren’t static. Use motion as a problem-solving tool to add meaning and value. Collaborate closely with developers to refine interactions.
Turn complex ideas into clear, accessible representations. Understand the data deeply in order to explain it simply. Learn from insights to inform decisions and build better products.
